HubSpot | 4 min read
Should You Work with a HubSpot Partner or Do It Alone?

Most marketing departments that wish to implement inbound marketing are likely to come to one crossroad; should they develop an in-house marketing team or hire a digital marketing agency? If you plan to use HubSpot, the answer is often in favour of outsourcing to an agency. In that case a Hubspot partner might be the agency for you.

A HubSpot Partner Agency

HubSpot created its partner program to allow digital marketing experts to offer HubSpot products to clients worldwide. The Hubspot partners undergo rigorous training in HubSpot tools to make them effective in supporting users. Every HubSpot partner receives certification as proof of competency. DigitalCRO is one of the few HubSpot partners in Ireland.

Now we will look at the issues that arise when you have an in-house marketing team and how an agency like us can help you with them. But first, let’s look at the advantages of having an in-house team.

The Pros of Having an In-House Team

We are not trying to downplay the benefits of having your home-grown marketing team. Therefore, we will start by mentioning these benefits.

  • Control: Having an in-house team gives you complete control over the critical aspects of inbound marketing such as the process, the consistency, and the tools. You also have oversight over the tone, style, and visual appearance of the marketing content.
  • Quick decision-making: Having only your team to deal with makes decision making fast, though not necessarily straightforward.
  • Understanding the system: If you have built the system from the ground up, you will have a full understanding of how it works. It makes it easy to make a change when you notice a need for it.

The Issues That Arise with Doing Inbound Marketing In-House

Despite the above benefits, in-house marketing has a few drawbacks.
  • Time-consuming: In business, time is crucial since it often comes with a price tag. It takes time to develop a marketing team that delivers tangible results. It usually takes months, as they have to learn the ropes of the industry and the system.
  • Access to specialised tools: In-house marketing limits your team to the tools you purchase annually. You might not be able to access monthly or even weekly updates or other new features.
  • Overhead costs: Along the way, your in-house team leader might be on leave or go for a workshop. Sometimes, marketers get discouraged by poor results and may end up being unproductive for days or even weeks. Such hidden downtime will take a toll on your ROI.

How Using a HubSpot Partner Can Help Your Business

Time-saving

Digital marketing agencies such as DigitalCRO are goal-oriented since we understand that it takes results to maintain this kind of relationship. Our team consists of trained professionals who have worked with clients in different sectors. Therefore, they do not need additional training besides knowing the results you need and how your company operates.

Access to resources

HubSpot partners have access to more tools and technologies of the platform than the clients do. They also undergo routine training on new marketing techniques to make them more useful. Hubspot partner agencies also have skills from other tools, which helps them to deliver better strategies than an in-house team. HubSpot partners generally have a number of HubSpot certificates which is further testament to their knowledge of the platform and services that are provided!

Improved ROI

Outsourcing marketing services to an agency means that you do not have to pay for hidden productivity costs such as demotivated employees and sick leaves. The agency worries about that.

Cost-saving

Working with an agency eliminates the need to pay for training and spending on keeping your marketing team from looking for other opportunities. You will only have monthly payments to make, which is often cheaper than the cost of a full inbound marketing team.

Conclusion

If cost, time, and results are your fundamental concerns with inbound marketing, then hiring a HubSpot partner is your best shot. Check out this article 5 Benefits of Working with a HubSpot Partner for more insight into working with a HubSpot partner!

Reach out to us if you have questions on inbound marketing or working with a HubSpot Partner in Ireland, we will be happy to help.

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