Online Research

Planning to Succeed

The key to success in any business is understanding exactly what it is that your customers want, then delivering on those requirements in a way that is profitable to you.

Company Profile

A complete profile is required for lead generation. We match buyers to sellers and together with our clients, we create a full company profile. This includes a buyer persona analysis, competitor analysis and creating the value proposition.

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Online Research

We match buyers to sellers and create a full company profile.

Buyer Persona

A buyer persona is created to gain an understanding of your prospective customers to discover what they need. The information gathered is based on customer demographics, behavior patterns, motivations, and goals. We then use this information to create buyer persona’s, and tailor your digital strategy around your ideal buyer.

Competitor Analysis

Understanding the strengths and weakness of your competitors is a critical step in your business expansion. We use various tools to investigate your competitors online presence. We review their online footprint to get detailed information on their organic traffic, paid traffic and external links. We then use this information to leverage it in your favour.

Value Proposition

When the buyer persona research and competitor analysis is complete we identity your value proposition to create high value web content that is tailored to your target audience. The value proposition is interlinked with the overall digital strategy and includes creating specific web pages, ad copy, and online branding.

Are you planning to grow your business online in International Markets in 2019?