Account-Based Marketing

The image in the background is our contacts dashboard, and yes, the longest line is the leads generated from our Account-Based Marketing strategy.
What is Account-Based Marketing?
Account-Based Marketing is a highly specialised marketing strategy that focuses its campaigns to specific customers. Your marketing team creates content and campaigns solely for the people in your target organisation instead of the entire industry.
Account-Based Marketing vs. Inbound Marketing
Account-Based Marketing and Inbound Marketing don't have to be mutually exclusive. By combining both, you can build a powerful marketing strategy that caters to your business goals and provides you with meaningful and measurable results.
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Benefits of Account-Based Marketing for B2B Companies

  • Highly Personalised Form of Marketing
    Personalise your content to a small and tightly-knit group of people.
  • Save Resources Used on Unprofitable Leads
    Only spend time and other resources where they are likely to provide results.
  • Alignment of Sales and Marketing Teams
    Both teams are focused on the same account resulting in a constant, close, and direct collaboration.
  • Shorten the Sales Cycle
    Shorter time between the first call from the sales department to the closing of a deal.
  • Improve Return On Investment Attribution
    Know how much you are spending, where it is being spent, and the expected returns.
  • Strengthen Customer Relationships
    Create relationships with your customers and increase chances of them renewing a contract.