The image in the background is our contacts dashboard, and yes, the longest line is the leads generated from our Account-Based Marketing strategy.
What is Account-Based Marketing?
Account-Based Marketing is a highly specialised marketing strategy that focuses its campaigns to specific customers. Your marketing team creates content and campaigns solely for the people in your target organisation instead of the entire industry.
Account-Based Marketing vs. Inbound Marketing
Account-Based Marketing and Inbound Marketing don't have to be mutually exclusive. By combining both, you can build a powerful marketing strategy that caters to your business goals and provides you with meaningful and measurable results.
Benefits of Account-Based Marketing for B2B Companies
Highly Personalised Form of MarketingPersonalise your content to a small and tightly-knit group of people.
Save Resources Used on Unprofitable LeadsOnly spend time and other resources where they are likely to provide results.
Alignment of Sales and Marketing TeamsBoth teams are focused on the same account resulting in a constant, close, and direct collaboration.
Shorten the Sales CycleShorter time between the first call from the sales department to the closing of a deal.
Improve Return On Investment AttributionKnow how much you are spending, where it is being spent, and the expected returns.
Strengthen Customer RelationshipsCreate relationships with your customers and increase chances of them renewing a contract.