HubSpot platform is a one-stop point for all the necessary B2B marketing tools, as well as other features that B2B businesses need to improve their customer experience. In addition to this, HubSpot also provides integration with third-party tools. These integrations help to improve the flexibility and scalability of your customer interactions. As a HubSpot partner, we at DigitalCRO have certain integrations that we consider essential for any B2B marketing department.
Below are the top eight – in alphabetical order.
Databox is a data visualisation tool. The design of Databox’s templates for HubSpot CRM and marketing allows users to see their data instantly with little or no customisation. Additionally, its integration with HubSpot is seamless as you do not need an API or HubSpot support to use it.
With the Databox, you can customise dashboards to show what you need your clients to see. It also allows you to view HubSpot and Google Analytics data together. In addition to its excellent usability, Databox still comes with an intuitive and easily navigable interface.
Events are an integral part of marketing. Eventbrite helps B2B marketers to manage events, from registration, payments, reminders, waitlist management, and notifications. This HubSpot integration allows you to connect offline and online marketing efforts.
Integrating Eventbrite with the HubSpot platform makes it easy to collect new contacts as they sign up for the event. You can then use Eventbrite to filter out quality leads by marking those who attend the event or respond positively to your notifications or reminders.
Having Eventbrite on the HubSpot platform gives you the ability to monitor the activity of the registrants on your website and their progress through the buyer’s journey. You can also use it to create customised templates for follow-ups and reminders.
Most marketers today cannot imagine email marketing without Gmail. First, it is because Gmail accounts for about 20% of the global email market in 2019. Secondly, 54% of email users between the age of 30 and 44 use Gmail. Most business decision-makers fall into this group.
Integrating Gmail with HubSpot CRM enables the automatic addition of new accounts to the HubSpot platform. The most significant benefit of this integration, however, is the alert feature. You receive alerts each time a recipient opens your email. The feature is essential if you use Gmail to send proposals and quotes to clients as it helps your marketing team to schedule follow up communications properly.
B2B marketers spend a lot of time in meetings with prospective clients, new leads, and continuing clients. Scheduling these meetings can be difficult, especially when you are dealing with several clients and departments. Google calendar is one of the best calendar planning tools for marketers.
Integrating the tool with HubSpot Meetings makes booking appointments easy and effective. Initially, businesses needed to have placeholders on their calendars to avoid double booking. With Google calendar, you send a single link to your clients indicating your availability. Once a contact marks a day and time suitable for them, it is removed from the availability link.
B2B marketers often need efficient remote collaboration with teams in the field or in other regions. Slack makes this possible in real-time. Integrating it with HubSpot makes it easy for remote workers to share information on new projects, discuss business, and resolve issues. Slack-HubSpot integration also quickens decision making, which makes it convenient to hire marketers that work remotely.
A survey is a crucial process in marketing. It provides information about the market, prospects, and product performance. However, without the right tools, it can be costly, time-consuming, and even ineffective. Survey Monkey simplifies the process of building surveys and gathering real-time response.
The HubSpot integrations of Survey Monkey allows B2B marketers to create new contacts from those who respond to the survey, categorise contacts based on their responses, and much more. It also makes it possible to create automated campaigns based on the survey response.
Wistia is a video hosting platform, like YouTube, but it has in-built inbound marketing tools and analytics. The extra features make it the ideal video-marketing tool for websites. Integrating it with HubSpot offers several benefits for marketers that use video content.
Wistia on HubSpot notifies your marketing team when leads are engaging with your content. It also provides analytics showing the impact of videos throughout the funnel.
WordPress powers 33.4% of the web, which makes it one of the most beneficial HubSpot integrations. HubSpot WordPress plugin connects your WordPress site with HubSpot. The plugin has tools for capturing leads such as forms, live chat, popup, and a free database for contacts.
Marketers can use the integration to grow their mailing list, automate mailing campaigns, and add ads to your suite from the HubSpot platform.
These third-party integrations are only a handful of the tools you can add to HubSpot to improve your marketing efforts. There are also free tools available to help with your marketing efforts. Contact DigitalCRO if you are having problems integrating a third-party tool to HubSpot. One of our services is supporting B2B marketers using the HubSpot platform. We are among the few companies in Ireland that is a certified HubSpot partner.
Read more of our HubSpot Partner Series.