First things first, what is a HubSpot Partner? Well, a HubSpot partner is a digital marketing agency that has certification from HubSpot that allows them to sell and maintain HubSpot systems. HubSpot partner agencies are provided with additional training in marketing, sales, and managing accounts using HubSpot. The agency also receives several additional tools to help them serve other HubSpot users effectively, and most generally have a number of HubSpot certificates. HubSpot has several partner agencies around the world, but very few are in Ireland. DigitalCRO is one of the few HubSpot partners in Ireland.
What is HubSpot?
Old-school marketing focused on reaching out to a prospect with the hope that they will develop an interest in the product and eventually buy. With the growth of technology, it has become easy to send marketing emails to spam box without opening. Even worse, today’s customers are more interested in personalized adverts. Above all, they prefer finding the product on their own and reaching out to the seller.
Here is where HubSpot comes in. After years of studying the changes in the buyer’s behaviour, it developed a marketing strategy that guides the client to you instead of calling them out. It is called inbound marketing.
Most marketing departments that understand the benefits of this strategy subscribe to it. Fortunately, through the HubSpot partner program, HubSpot has made it easier for its clients all over the world to receive support quickly.
Benefits of Working with a Hubspot Partner
Why should you opt for working with a HubSpot partner when you can buy the same tools from HubSpot? While buying the systems directly is a good option, you will miss these five crucial benefits.
Buying the HubSpot software and the onboarding service comes with a price tag. Even though it is an annual payment, it is worth paying. However, a HubSpot partner often offers these services at a lower rate.
In addition to the HubSpot software, you might also need to hire an in-house digital marketing team. It comes with additional financial obligations such as recruitment, training, salary, and other overhead expenses. You can avoid incurring such costs by hiring a digital marketing agency.
In spite of HubSpot’s onboarding service, and quality customer support, some B2B businesses still struggle to get results after months of using the tool. This is because it is not possible to get all the tactical expertise within the three months of training. Besides, there are frequent updates that your trained personnel might not have access to or be able to implement effectively.
A HubSpot partner will make up for this gap because it is its business. The team normally has years of inbound marketing and access to real-time updates from the parent firm. Their expertise makes it easy to have results within the intended period.
An agency’s relationship with its clients is built on accountability and the return on investment. The two factors make most agencies goal-oriented since they will help you to set marketing goals and to achieve them. A HubSpot partner that insists on this approach also has solid plans on achieving the goals, including periodic reviews. This results in better ROI with minimal supervision, which gives you room to focus on other areas of the business.
Employee downtime is frequent in marketing, and it comes in several ways, some even undetectable. The obvious ones are when the digital marketer calls in sick, is on leave or attends a conference. During this time, someone who is often less qualified for the role has to step in.
Such circumstances destroy the flow in your digital marketing campaigns such as blogging or marketing videos. Inconsistency in marketing has a severe negative impact. Outsourcing this task to a HubSpot partner will ensure a stable marketing momentum.
Access to the Best Tools and Technologies
Digital marketing is a fast-changing sector, but most in-house digital marketers do not have the time to stay updated with every new technology. The size of the business may also make it financially unrealistic to have or test the latest tools in the industry.
However, to an agency like us, it is our business to keep up with the latest trends in the industry. Hiring us will ensure you have access to the latest tools and techniques in the market. Read more about our favourite HubSpot features.
It pays to outsource digital marketing services, especially to a HubSpot partner, as it is the leading online marketing system. However, choose one that meets your needs and understands your industry. Contact us today if you are looking for a HubSpot partner in Ireland.